Halloween Advert Goes Viral After Featuring Young Disabled Girl

American shopping chain Target’s latest advert has gone viral after featuring a young disabled girl dressed up as Elsa from Frozen.

The company has been inundated with praise for its latest advertising campaign, which shows their selection of children’s Halloween costumes. It features six young girls, including one dressed up as Princess Elsa from Disney’s Frozen who is shown with two arm crutches and leg braces.

Gone viral

The ad went viral after it was posted to Facebook by Jen Kroll, whose daughter has Arthrogryposis Multiplex Congenita.

She posted on social network site, Facebook: “Dear Target, I love you. Thank you for including a child with braces and arm crutches into your advertising campaign! And as Elsa, no less!

“My daughter (with arm crutches and prosthetic legs) is going to FLIP when she sees this! Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world. Normalising disabilities in children is PRICELESS.”

The post has now been shared nearly 6,000 times.

Arthrogryposis Multiplex Congenita

Arthrogryposis Multiplex Congenita is a lifelong condition that causes joint pain and stiffness. Jen Kroll has spoken about her Frozen loving daughter Jerrensia, 5, who suffers from the condition.

She said “People do not see children like my daughter very often. They don’t SEE children with disabilities. So when I saw Target place a child with Spina Bifida front and center, advertising Disney’s sweetheart, Elsa, it brought me to tears.

“This little girl was no longer invisible. Arm crutches and leg braces were demystified. Target made an effort to make her a part of mainstream culture. Not as an object lesson, but as a beautiful child with a great smile who was clearly excited about being Elsa.”