New Accessible Deodorant Design Sure to Be a Success

International beauty brand ‘Sure’ has recently announced a brand-new accessible deodorant to be launched later this year.  The product has been designed especially for disabled users, in particular people with an upper limb difference and those with visual impairments.  The announcement of the new anti-perspirant, ‘Sure Inclusive’, has been noted as a world first and it’s hoped it will not only make daily lives easier for millions of disabled people, but also encourage the beauty industry to put inclusivity at the forefront of their designs from now on.

Deft Design

Each contour on Sure Inclusive’s packaging has been cleverly designed making it easy and comfortable to be used by people with arm amputation, congenital limb deficiencies or reduced grip.  Its handy hook means users can apply it with one hand and its larger roll-on applicator is quick and convenient.  The easy-close magnetic cap on the product, along with its braille label makes it accessible for visually impaired users too.

Inclusive Advice

During development the team behind the product enlisted the help of the disabled community in creating a design that was accessible to a wide range of people.  They teamed up with charities, including the Muscular Dystrophy Association, who helped guide them with their innovative new product.  After their prototype was complete, 200 disabled people tested the new product and fed back their opinions.

Pioneering Product

Even though one in five people in the UK is classed as disabled, many have long complained that the beauty industry has lagged behind in terms of accessibility design and disabled representation.  While other sectors such as wheelchair accessible vehicle manufacturers work hard to maximise accessibility, the beauty industry seems to have been slower to adapt.  Sure Inclusive however sets a standard for other companies to follow suit.

Global Sure Brand Vice President, Kathryn Swallow explains why she hopes this new launch will shake up the beauty industry and help push forward the fight for equality.

She explained to Metro: “More than one billion people are estimated to live with some form of disability, yet products and experiences are still not designed with this community in mind. With Sure Inclusive we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field.” (Metro Online, 2021)

To see the design for yourself, head to the Unilever website.